Comments on: Why We Launched BOND360 And What It Offers Filmmakers http://www.ifp.org/resources/why-we-launched-bond360-and-what-it-offers-filmmakers/ Independent Filmmaker Project Thu, 05 Sep 2013 05:13:47 +0000 hourly 1 By: Marvin Jordanhttp://www.ifp.org/resources/why-we-launched-bond360-and-what-it-offers-filmmakers/comment-page-1/#comment-12343 Marvin Jordan Fri, 24 May 2013 07:49:19 +0000 http://www.ifp.org/?p=18349#comment-12343 This reminds me of the difference between the marketing plan of independent music label Arhoolie (king of the Tex-Mex border vibe) and the climactic 10 week spurts followed by non-commitment of the major’s. Arhoolie’s motto, I’m told, is “Slow selling. Long lasting.”

I prefer the notion of “Fast selling and long lasting,” but selling is selling and not to be sneezed at, either way.

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