Resources

Independent Filmmaker Project

Top 10 lessons I’ve learned as a SXSW newbie

by Dara Bratt on March 19, 2013 in Festival Strategy

I was super excited when I learnt that my short documentary “Flutter” was accepted to SXSW.  After weeks of prepping postcards, business cards and posters, it was time to go.

My buildup to departure was full of anxiety. With full east coast snowstorm alerts, it wasn’t a sure bet I’d make it out of NY in time for Day 1 of SXSW. After repeated flight status checks, we arrived to JKF and boarded fairly successfully.  (Although my producer had more of a planes/ trains / and automobiles adventure).

My flight was fully SXSW loaded—full of chatter, absent of baby cries, a plethora of drink refills and a downed internet system from being overloaded with too many log in attempts. So I escaped NY and its snowstorm threats successfully, merely to arrive to a crazy wind, rain and lightning storm. No problem.

Okay Austin. Hello SouthBy. What do you have for me?

Here are the top ten things I’ve learnt on my first time to this festival and this town. Take them for whatever it’s worth.

  1. Gummy vitamins make a great breakfast. Luna bars make a great lunch. If I knew how to use twitter, I’d might write #vegetarian #Austin
  2. Pack your dvd screeners in your carry on. When my producer’s lost luggage was finally delivered, missing from the bag were her leather jacket, her perfume and all 50 Flutter screener dvds.
  3. Avoid someone who offers this pickup line: You’re Jewish? I am too! (This might lead to you randomly turning to a group of filmmakers and saying “Help” and then making new friends)
  4. Always enter the raffle- you might win. (Yay for filmmakers lunch and winning a brand new Avid Media Composer. Signed, yours truly #Avid)
  5. Make friends with your bus ride companion, your luncheon or happy hour neighbor. Why not? They could be cool. And that also means go to the happy hour—a quieter venue conducive to conversation.
  6. Be patient in lines for coffee, food, movies. You’re not in NY anymore. This town is friendly and moves at a less rushed pace.
  7. See at least 1 movie per day. Aim for 2.  Try to see something in the Topher Theater- a beautiful venue with a giant screen.
  8. Bring good walking shoes and prepare to use them. It’s a walking town. (Thankfully, it almost justifies all the food indulging)
  9. Stay hydrated. Take time-outs when needed. But most importantly…
  10. Take it all in.

Overall, it’s been a great week, full of numerous conversations, contact exchanges, guacamole induced food comas, and movie going experiences.  Flutter played beautifully and the screenings were a great success. Thank you Austin and the programmers for inviting me into your film home.  Thank you to my team for coming out to SXSW for the screenings and sharing in the fun. New York, here I come. It’s time for a vacation.

***

Flutter shares the life of John Bedford, a 76yr old amateur butterfly collector. Immensely visual, the film follows John on his excursion to the jungles of Vietnam, plunging audiences into a world of wonder and childlike excitement. But as the film reveals, our subject is as fragile as the habitat he loves and seeks to preserve. Extending beyond the exotic and gorgeous butterflies, this is the reflective and meditative portrait of a lonely man seeking companionship in the arms of nature.

For more information, visit flutterthemovie.tumblr.com and darabratt.com

darabratt@gmail.com

  • Share this post

About the Author

Dara Bratt

Dara is continuously interested in the crossroads of science and film, in both narrative and documentary formats. Her short narrative film In Vivid Detail, starring Golden Globe nominee Piper Perabo and John Ventimiglia, examines the neurological condition known as Prosopagnosia, an inability to recognize faces. In her feature script Resonance, in development, the principal of mechanical resonance is applied as an analogy for mental and physical suffering. Collectively, her films have screened internationally. Dara is a constant jet-setter and spends her time divided between NY, Toronto, and Montreal—the cities she calls home.

View all Dara Bratt's blog posts

  • Previous
    Beyond The Green Squares: Why Are Visual Effects Workers So Unhappy?
    by Greg Gilpatrick on March 14, 2013
  • Next
    A call for collaboration in the indie VFX community
    by Cassandra Del Viscio on March 20, 2013

Leave a Comment Cancel reply

Which of these emerging industry trends do you find most exciting for indie filmmakers?

Vote or View Results

Loading ... Loading ...
  • About
  • Programs
    • Labs
    • Fiscal Sponsorship
    • Gotham Independent Film Awards
    • Independent Film Week
    • Emerging Visions
    • International
    • At Rerun
  • Conferences
    • Script to Screen
    • Filmmaker Conference
    • Envision Film
    • Cross-Media Forum
  • Events
  • Resources
    • Industry Buzz
    • Distribution
    • Cinematography
    • Festival Strategy
    • Financing
    • Legal
    • Marketing
    • Post-production
    • Production
    • Sales
    • Writing
  • Membership
  • Members only
  • Search Site
  • ifp.org
  • Filmmaker Magazine
  • Gotham Awards
  • Made In New York IFP Media Center
  • Join
  • Renew membership
  • RSVP to Events
  • Log in

Independent Filmmaker Project

The Independent Filmmaker Project fosters the development, production and promotion of hundreds of feature and documentary films a year. Learn more about us or become a member

  • About
  • Programs
  • Conferences
  • Events
  • Resources
  • Membership
  • Members only
  • Privacy
  • Contact
  • Download logos
  • Facebook
  • Twitter
  • Flickr
  • YouTube
  • RSS Feed
  • ©2011 IFP. All Rights Reserved.
  • Photo by Irwin Seow.
  • Site by AREA 17

The IFP Wishes to Thank The Following Major Supporters:

  • RBC
  • HBO
  • The New York Times
  • National Endowment for the Arts
  • NYSCA