More and more filmmakers and producers are choosing to circumvent the traditional distribution system for a more dynamic, economical, and creative approach to getting their films seen. Call it Direct-to-Fan, Creative Distribution, D.I.Y. or Self-Release — what matters most is that before you head down this road, you better watch out for the potholes.

Join Christopher Horton (Associate Director, ArtistServices, Sundance Institute), Erick Opeka (VP of Digital Distribution for Cinedigm Entertainment Group), Pablo Gonzalez (co-founder, TUGG) and Amanda McCormick (Jelly Bean Boom) for a candid breakdown of the top roadblocks creatives encounter when heading down the distribution road less traveled.

This discussion was part of IFP’s Independent Film Week.