As recently as last summer I thought that a filmmaker could do a good job with social media only using Facebook.

Back then, the crux of my argument came from my supposition that most independent filmmakers’ time was very limited.  If they had time to do Twitter, Instagram , Tumblr, etc., that would be great, but Facebook was bigger was bigger than all other social networks combined and offered numerous unique advantages.   If people didn’t have enough time for social media, I told them to focus their energies on Facebook.

 I’m not saying that anymore.   We have to think beyond the Facebox.  We have to think Beyond Facebook.

More here.