Niche Marketing
by Dan Schoenbrun on October 25, 2010 in Film Podcasts
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Filmmaker Conference 2008 – Niche Marketing Tools
As audiences for films become more segmented, how do savvy distributors, marketing execs and publicists suggest independent filmmakers build buzz for niche films, particularly online and through the use of alternative new media technologies, before their films hit the marketplace?
Moderator: Chris Holland, Director of Festival Operations, B-Side
Panelists: Jasson Cassidy, Executive Vice President Marketing, Miramax; Larry Fessenden, Director The Last Winter, Producer Wendy and Lucy; Jon Gerrans, President, Strand Releasing; Aaron Hillis, Vice President, Benten Films; Steven Raphael, Principal, Required Viewing
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