Each time I attend an event about grant-making for films, I watch the room overflow. There is huge demand for concrete, insider information on how filmmakers can start, sustain or complete their films by applying for grants.

Each time I have the same thought, but have never really voiced it before:

There are way more filmmakers in the audience at one of these events than there are grants to go around, in a given year, from all the existing film foundations.

Am I sharing this thought to dissuade filmmakers from applying for grants (perhaps out of a selfish desire to lesson my own reviewing load)? Hells no!

I encourage you to stay positive. I encourage you to continue to put time, thought and heart into your applications. My colleagues at Cinereach and I love to read and screen them. We’re thrilled and honored that we get to discover your projects and approaches. They surprise, engage, unsettle, transport and transform us in a seemingly infinite number of ways.

On the other hand, your projects have a better chance of survival if you can take a realistic approach to your fundraising strategies. Don’t be in denial about the funding landscape you’re entering each time you embark on a new project.

It is critical that filmmakers not view grants as:

a) a guarantee
b) plentiful
c) large in size
d) the primary way to get a film funded

It is critical that filmmakers do view grant-seeking as:

a)  an art in itself, usually mastered only through practice
b)  highly competitive
c)   slow (in most cases)
d)  only one sliver of the fundraising ‘pie‘

In the panel I’ll moderate at this year’s IFP Filmmaker Conference (Tuesday, Sept. 21 at 12pm) we’ll tackle that ever-popular topic: fundraising for socially relevant documentaries. We’ll definitely discuss the grant-seeking portion of the funding pie, but ideally, we’ll also adapt a more holistic and, I believe, productive approach to the conversation.

I also want to discuss some of the pie pieces that exist in addition to grants—in case they are not on your radar. And, more importantly, I hope our panel will help you gage which combination of potential pieces and flavors might be right for your pie, based on where you are in your filmmaking career, and where your project is in its own life cycle.

I look forward to our upcoming conversation and invite you to please share your ideas on what we can cover.  What have you found lacking in previous funding panels you’ve attended? What roadblocks have you hit in your own work?