Distribution

Independent Filmmaker Project
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The “360 Equation”: The One Business Model Every Filmmaker Needs To Know

by Marc Schiller on May 12, 2013

(photo by eye of einstein)

One thing is clear. For independent cinema to grow and thrive, it needs to find a more sustainable business model. And while there’s been a lot of hype around new forms of “alternative” (or “direct”) distribution, few people have an answer to …

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Why Our Obsession With “Per Screen Average” Will Eventually Kill Independent Cinema

by Marc Schiller on April 28, 2013

(photo by MOJO MOOMEY)

Every industry has a set of metrics to benchmark its success or failure. And while I haven’t been in the film industry long enough to know exactly when the “opening weekend per screen average” became one of the de facto metrics for success …

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Can we please stop calling it “self distribution?”

by Marc Schiller on April 17, 2013

(photo by Bahman Farzad)

One of the most misleading labels associated with independent cinema today is the phrase “self distribution.”

As digital technologies provide filmmakers with a growing number of options for how they can bring their films to audiences, the phrase “self distribution” has quickly become a …

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Want to be a successful filmmaker? Then, start acting like a rock star.

by Marc Schiller on April 12, 2013

(photo by dneesespix)

As new digital technologies continue to evolve and disrupt the landscape for independent cinema, I continually get asked by filmmakers for my thoughts on how they should adapt.

My answer lately has been…

“Stop acting like a filmmaker, and start acting like a rock star”

And I don’t mean this figuratively. I mean it …

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Why you should steal our film

by Kenton Bartlett on March 13, 2013

Missing Pieces is available 100% free online. It was not pirated illegally, and it’s not something we threw together overnight to give away.

Our team spent five years on it with the help of 600 volunteers and a work load of over 137,000 man-hours. It cost $100,000 and stars Mark Boone …

My Brooklyn

My Brooklyn: A Case Study in Viable Theatrical Self-Distribution

by Dan Schoenbrun on March 4, 2013

My Brooklyn will be opening for a 3rd week run at the reRun Theater in DUMBO Brooklyn. For tickets click here.

Kelly Anderson and Allison Lirish Dean’s My Brooklyn, a documentary about the forced gentrification of Downtown Brooklyn’s Fulton Mall, opened theatrically this past January as part of IFP’s new partnership …

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Members Only- Master Class on How to Avoid the Big Self Distribution Mistakes from IFW Conference 2012

by Justin Ferrato on February 21, 2013

More and more filmmakers and producers are choosing to circumvent the traditional distribution system for a more dynamic, economical, and creative approach to getting their films seen. Call it Direct-to-Fan, Creative Distribution, D.I.Y. or Self-Release — what matters most is that before you head down this road, you better watch …

Person to Know

Indie film distribution in a digital world: A master class w/Dylan Marcetti & Josh Braun

by Justin Ferrato on February 14, 2013

Short interviews with the heads of some of the most exciting new companies such as Dylan Marchetti (Variance Films) and Josh Braun (Submarine Entertainment) working in independent film & media today. Hear about their work, and the ways they are working to make change for independent media makers. The panel …

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