One thing is clear. For independent cinema to grow and thrive, it needs to find a more sustainable business model. And while there’s been a lot of hype around new forms of “alternative” (or “direct”) distribution, few people have an answer to …
Every industry has a set of metrics to benchmark its success or failure. And while I haven’t been in the film industry long enough to know exactly when the “opening weekend per screen average” became one of the de facto metrics for success …
Late last week, after more than six months in development, my firm BOND Strategy and Influence officially launched BOND360, a new initiative that provides filmmakers with strategic consultation, marketing, public relations, financing, and technical support to help connect their films and related products directly with fans.
One of the most misleading labels associated with independent cinema today is the phrase “self distribution.”
As digital technologies provide filmmakers with a growing number of options for how they can bring their films to audiences, the phrase “self distribution” has quickly become a …
As new digital technologies continue to evolve and disrupt the landscape for independent cinema, I continually get asked by filmmakers for my thoughts on how they should adapt.
My answer lately has been…
“Stop acting like a filmmaker, and start acting like a rock star”