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Social Capital: You're Richer Than You Think

Social capital is the goodwill and excitement generated by your network of invested friends, family and fans. It can help your projects earn wider audiences -- but how much can it do toward creating financial success? What are the practical limits of the word of mouth? Is social capital always necessary to create a successful independent film -- or to be a filmmaker? We'll discuss and debate the importance of social capital with some of the forward-thinking creatives who maintain artistic integrity while making the most of their fanbases.

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