Schedule

Independent Filmmaker Project

Creative Convo: Designing Key Art for the Digital Marketplace

Creative Convo: Designing Key Art for the Digital Marketplace
Wednesday, September 18th, 2013   3:00PM - 4:00PM
Bruno Walter Auditorium - 111 Amsterdam Avenue

Admit it: You judge a movie by its poster. There’s a lot of mystery when producers begin working with graphic designers and distributors to create and master their Key Art Package. Learn the best practices for achieving that beautiful set of promotional graphics you’ll need to distribute your film into theaters, digital retailers and on-demand platforms and explore both the process and the specifics of how to make your key art hit the sweet-spot.

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Moderator

Joseph Beyer
Director of Digital Initiatives, Sundance Institute

Idea Agitator @Sundancefest

Panelists

Cory McAbee
artist, Cory McAbee

Independent artist.

Madeleine Olnek
Filmmaker, Madeleine Olnek

Madeleine Olnek is a writer/director, her first feature "Codependent Lesbian Space Alien Seeks Same," is digitally distributed through Sundance Artist Services. Her second feature "The Foxy Merkins" premiered at "Next Weekend," Sundance's first festival in LA.

Zachary Soreff
EVP and Creative Director, Sawyer Studios

Run creative, account, media and production teams for entertainment marketing projects.

Ryan Werner
president, ryan werner's co

Ryan Werner is an independent marketing & publicity consultant.

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