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Strategy to Know: How "Sound City" Broke the Windowing Barrier

Dave Grohl’s debut film, "Sound City", was one of the best received docs  at this year’s Sundance and SXSW Film Festivals. It’s also one of the better self-distribution case studies of the year—the film has topped the iTunes charts since debuting. How did they do it? And if they had the chance, would they do it again, or would they sell it to a distributor? Find out as Jim Rota and John Ramsay, the film’s producers, sit with Sundance’s Chris Horton to discuss.

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